It will also put more focus into the core developer experience of the product and making it more accessible to different verticals, starting with marketers and moving into sales, customer success and support. The company plans to invest its new funds into getting Reverse ETL into more hands and expects to double the number of employees by next year.

вЂњUltimately, we found a firm we really loved, ICONIQ, and a price that justified raising sooner rather than later, so we went for it, but had we not found the right partner, we would not have needed to raise money.вЂќ вЂњGiven the stellar customer references, product market fit, market tailwinds and team we had assembled, multiple VCs wanted to pre-empt the round though we had a lot of money still left in the bank,вЂќ he added. It was the accelerated inbound attention that had investors reaching out to both the company and its customers, though Hightouch was not fundraising, Gupta said. In addition to a partnership with Snowflake to warehouse data and the release of Hightouch Audiences, which enables the user to define what data goes into their tools, recent milestones include amassing hundreds of customers, going from four to 40 employees and increasing revenue three times. Since the launch, the company has focused on enterprise customers and added access control features and rewrote its entire platform to handle the millions of rows of data that Fortune 500 customers send on a daily basis, Gupta said via email.

Hightouch raises $2.1M to help businesses get more value from their data warehouses

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